Writing/Editing Services

Business Writing, Copywriting, Ghost Writing

“The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” – Mark Twain

Solid writing will help you:

  1. Reach your business goals…
     Business Plans
    Marketing Plans
    Grants

    Well-researched, thoughtful business writing will: 

    • Educate potential investors (including banks) about the true state of your business and its growth potential;
    • Prevent you from making mistaken assumptions about your competition and your target market;
    • Help you successfully define your business goals; and
    • Define the messages and language you want to reinforce in your marketing communications materials.
  2. Acquire clients…
    Brochures
    Postcards
    Websites     

    Snappy copywriting on marketing collateral can:

    • Ensure that your marketing materials actually get read by your customers;
    • Encourage visitors to your website to keep reading and convince them to buy what you’re selling;
    • Make you stand out among your competitors; and
    • Reinforce your brand identity through a consistent writing style.


  3. Retain clients and prospects…
     E-Blasts
    E-newsletters
    Blogs
    Social Networking Tools     

    A well-written newsletter or blog can do several things, including:

    • Drive traffic to your website
    • Keep you in the forefront of your clients’ minds;
    • Establish you as an authority in your field;
    • Convey information on trends in your area of expertise that can stimulate more business;
    • Update clients about your activities, events, and important deadlines; and
    • Reinforce a more personal, responsive relationship with client