An engaging, attractive e-newsletter can accomplish the following for your business:
- Update clients about your business;
- Remind customers of upcoming sales and new inventory;
- Keep your business in the forefront of your clients’ minds;
- Drive traffic to your website;
- Establish you as an authority in your industry;
- Convey information on trends in your business to stimulate more business;
- Update clients on your activities, events, and sales;
- Reinforce a more personal, responsive relationship with clients; and
- Raise your profile to make you more attractive to investors.
…and the following for nonprofits:
- Inform donors and potential sponsors about your mission and keep your organization in the forefront of their minds;
- Remind them of your upcoming events;
- Drive traffic to your website (specifically, your donation page);
- Keep donors and sponsors apprised of your accomplishments;
- Help you make an emotional connection with donors and sponsors to keep them invested in your mission for the long haul; and
- Establish your organization as professional, trustworthy, and up-to-date on current trends and technologies.
That’s quite a few things, wouldn’t you agree? And, as you know, timing is everything. You can have the greatest website, retail space, or service delivery in the world, but if the people who see it aren’t ready to give you their money, you won’t make it. You need a means of continually selling yourself to an interested client. That’s why an e-newsletter is an ideal way to encourage people to re-visit you when they are ready (and build on your reputation in the meantime).
Mixed Media can not only help you craft and send out engaging, can’t-wait-to-read e-newsletters, we can also help you build an opt-in e-mail list both in-person and via your website. We’ll spend a little time getting to know more about your organization, decide with you on a schedule and then take the work off your hands, freeing you up to do what you do best.
If you still aren’t quite certain an e-newsletter is for you, just check out the articles below on Examiner.com written by Mixed Media’s principal Kristin Schuchman: